Reset, readjust, restart, refocus.As many times as you need to.
Just don't quit!
I never feared about my skills because I put in the work. Work ethic eliminates fear.
So if you put forth the work, what are you fearing? You know what you're capable of doing and what you're not.
-- Michael Jordan
MermaidDiagram Comment.
Are they drawing up and creating a strategy made just for you? Or are they just coloring in the lines and strategies created by and for someone else ?
Not being credited on the album did not mean you were not getting credit and building your resume. The producers, studios, and labels were quick to learn about and keep names on files of those that could handle the work and keep their mouths shut.
Not everyone has a book in them.
It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book.
By thinking about gearing the message to the existing customer, the familiar with you but hasn’t converted person and the individual that has no idea who you are… (your three audiences) with the same content, you build a greater bond, better relationships, and an endurance audience.
As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while remove the insulting and attacking elements, we can create impactful conversations of change.
Is your only goal to attract numbers for popularity or attract people for engagement?Stop treating people like numbers. Engage to grow your connections, not just to grow your numbers.
Looking for someone to hear you and your desired message of change? Do not open with insults, attacks and attitude pointed at the people that might be able to help make that change.
Take the time to vet the source before you make it a resource.
Anyone can have the best product, people and team, but arrogance, ignorance and avoidance when it comes to communication will destroy any brand, concept or company.
If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?
Your volumes can speak volumes. That extra awareness of your 12,3,6 and 9 when it comes to volume, story and dynamics can spotlight the difference between the consummate professional and the person that has no awareness what so ever.
All the drive in the world is worthless if you are driving yourself off a cliff.
Confidence has to be backed up with competence.
Your focus on only motivation, instead of expanding your reach and knowledge through education, communication and comprehension, is the reason for stagnation in your forward motion.
Maintain your reputation by referring only those that you would stake your reputation on.
The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.
A brand messaging strategist focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Please give credit where credit is due.Are you up to code? With your content creation conduct?Honor the creators if you are going to use their content to promote yourself or your business to your audience.
Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message.
The messaging in your sharing, pitching and marketing should invite people to want to learn more, over making them feel like don’t know anything at all.
Confidence is sexy, but sexy does not necessarily make someone confident, competent or able to do what they claim they can. Don't let looks fool you.
Is your brand messaging telling a story or is it telling your story.
Content without continuity and connection will leave you with fewer conversions, sales, and engagement. Stop trying to create something to go viral. Start building an authentic connection rooted in endurance and engagement.
Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content
There is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.
Do not hide, duck or cover when you are asked to give an answer or information that someone is not going to like. Answer the questions, even if the answers are not what others want to hear.
Your lack of attention to detail is why no one is paying attention to you.Professionalism, communication and follow through builds real success.
Mix in consideration with your determination in the conversations or emails you start or send during solicitation.
Amplify with your authority instead of shouting publicity. A sell only goes so far. Your experience, knowledge and authenticity have the endurance to engage and sustain a connection.
It is very challenging to effectively act on motivation and inspiration alone. Without education and direction, forward motion can become a great challenge.
If your customers do not feel like they are being engaged, what reason do they have to remain engaged or connected with you?
Everybody and their mother has a book and a podcast these days. Instead of telling people to check it out, (like everyone else already does)...Give them reasons to check it out. Tell them what your content is about, why you are sharing it and who would like it. Engage!
The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet.
Managing to follow through for a day is good. But, managing to follow through every day, for days, weeks and months creates authentic and consistent results.
Sometimes quietly taking the credit can advertise you and your ability in a much louder way than telling everyone that you were the one that did it.
Just because someone emailed you does not make it an invitation to add them to your email list. Show a greater respect to those connected with you to grow greater engaged numbers. And the excuse of 'they can just unsubscribe' is pretty petty & awfully unprofessional.
I see many more successes and wins from those working to be better over those trying to be the best. Remove the hype, the hate and the ego in your growth to truly grow to your potential and beyond. Stop subscribing to the idea that you have to be the best.
Are the people you are listening to experts in selling or experts in their given fields or both?Many can sell their services with a greater expertise than the expertise they have in the services they are selling. Watch out, look out and dig deeper.
Being a celebrity does not make someone an authority. Take it all in, but do the due diligence, vetting and fact checking before you buy into the hype that may be truly popular but is entirely false.
It is not your fans or your customers’ job to market you. Stop treating them like it is.
The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.
All the drive in the world is worthless if you are driving yourself off a cliff. Match the motivation, determination and drive with education, organization, and implementation to cross the finish line.
Admire ability, experience, and knowledge over fame or wealth. Just because someone is a celebrity, it doesn’t make them an authority. Fame does not mean someone has experience, expertise or ability. And just because a celebrity or millionaire said it, doesn't make it true.
Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.
Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.
Be the person you would do anything for. Be the person you will not let down. It’s time to respect yourself and your dream; both truly deserve that respect.
You do not need to commit yourself 24/7 to building your dream. You do need to commit to making every hour you work on your dream to be as effective and productive as possible……So you can have the life you always wanted before, during and after your dream comes to fruition.
If you are...saying the same things as everyone else… sharing the same links as everyone else…posting the same quotes as everyone else… and putting up the same pictures as everyone else…Why should anyone think you are any different than everyone else?
When you treat your business or dream like a living, breathing baby… You’ll make better decisions and wiser choices.Stop, shortcutting, second guessing and buying into the unproven hype. Your dreams deserve more.
In painting a palette with a wide array of information, before painting the picture of your brand...it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.
Knowledge Strategy Execution
Motivation is a byproduct of action, not the catalyst for it.
Control your thoughts or your thoughts will control you.
Today is a new day. Stop living in the past.
Focus on the step in front of you, not the whole staircase.
You attract what you are, not what you want. If you want great, then be great.
Your goals should scare you a little and excite you a lot.
